In the summer of love, 1969, a pretty cool dairy farmer named Max Yasgur agreed to let half a million hippies on his 600-acre farm for three days (Aug 15-18) of a concert named Woodstock. He was not a hippie, but he recognized the need to bridge the generation gap.
He was paid $50,000 for the land rental, but was ostracized by his community for dealing with "flower children."
When some folks were trying to sell water at the festival, Max put up a sign that said "Free Water," gathered up all his dairy bottles, filled them with water, and gave them away.
Oh, and three days of 500,000 people gathering to listen to music, do drugs, and dance naked in the rain was a fairly significant event as well.
